Helene™ | Casual Relaxed Floral Women's Shirt

When we created Olsen & Olsen, we were inspired by the authentic charm and natural elegance of our hometown. What began as a passion for timeless fashion quickly grew into a beloved brand for many.

For years, we’ve poured our hearts into creating collections that balance style and sophistication, and we’re incredibly grateful for the support we’ve received from you — our loyal customers.

But as the fashion industry has evolved, we’ve felt the growing pressure from large corporations with massive budgets and dominant market influence. Despite our dedication and passion, we’ve had to acknowledge that continuing is no longer financially sustainable.

As twins, we’ve always worked closely together, but we now realize it’s time to focus on what truly matters — our family and our future.

To close this chapter, we’re holding a major closing sale. Everything must go, and this is your final chance to own a piece of Olsen & Olsen.

Olsen & Olsen will always stand for the values we started with — a passion for style, quality, and elegance that never goes out of fashion.

With gratitude,

Frida & William Olsen